10 Reasons Why Small Business Owners Should Offer Gift Certificates and Cards

Gift certificates are a popular and convenient way for businesses to attract and retain customers. They offer a flexible and personalized gift option that can be tailored to the recipient's preferences.

You might think that your business is too small to get in on the action, but that is simply not true. Large big-box stores might have made gift cards famous, but small business owners can use the basic premise behind the concept to their advantage as well.

In this blog post, we'll explore the benefits of offering gift certificates for businesses.

1. Increase sales

Offering gift cards or gift certificates is a way to generate instant cash for your business, without having it affect your inventory. In fact, many gift cards go unused, meaning the business will retain that money indefinitely.

2. Find new customers

If you offer gift cards, your loyal customers will be likely to buy some to give away to friends and family. This will bring in a steady stream of new customers that likely would have never found you otherwise.

3. Increase customer spending

Many consumers will view a gift card as a discount mechanism. They may come into your shop with a $25 gift certificate and immediately look for items that cost a bit more than they would otherwise be able to spend. As a business, you win by being able to generate a more profitable sale than would otherwise have been possible.

4. An alternative to cash refunds

As a small business, you might be hesitant to offer a refund to a customer who does not have their original receipt. In this situation, you can offer a gift card in exchange. This will actually save you money in the long run, as the new product purchased with a gift card will include a markup for your business.

5. Perfect as a stocking stuffer

As the holidays approach, many consumers today are looking for great stocking stuffers. Gift cards obviously fit the bill, particularly if your business is service-oriented or only sells big merchandise.

6. Convenient marketing tools

Gift cards come in envelopes that can be customized with your branding. This makes them attractive for the giver and receiver alike.

In addition, you can create a custom gift certificate that gives your business instant marketability, while still being able to fit comfortably within any standard-sized envelope.

7. Employee rewards

Employers are constantly looking for a way to incentivize their employees. Gift cards are a great way for them to do this. You can promote your gift cards to businesses in your area that might be looking to start up their own incentive program.

8. Improve customer loyalty

By offering gift certificates, businesses can show their appreciation for their customers and encourage them to continue to shop with them in the future.

Customers who receive gift certificates are also more likely to share their experiences with friends and family, which can help drive word-of-mouth referrals and attract new customers.

9. Cheaper giveaways

The old adage “you must give a little to get a little” certainly rings true for small business owners. Gift cards are great giveaways. You can give them to suppliers, loyal customers, and others to show your appreciation.

10. Promote your other products or services

Gift certificates also provide a way for businesses to upsell and cross-sell products and services. By offering a range of denominations and the ability to customize the gift certificate with specific products or services, businesses can encourage customers to try new offerings or upgrade to higher-priced options.

Overall, offering gift certificates is a win-win for businesses. They provide a convenient and customizable gift option that can drive sales, improve customer loyalty, and attract new customers. So why not consider adding gift certificates to your business's offerings?

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