How to Choose the Best Business Card Paper Type

When it comes to business cards, you need to make smart decisions regarding design, logo placement and size, information included, and more. However, one of the most important considerations is the paper on which your business cards are printed.

The right paper will make a statement about your company, and it will hold up to the test of time. The wrong paper will feel cheap in the hand, giving your business a negative impression. There’s also the chance that ink will run or fade quickly, and that the card just won’t hold up.

There are several things to consider when choosing the best business card paper type for your needs, such as:

1. Durability: If you want your business cards to last for a long time, you might want to consider a thicker paper, such as cardstock or specialty paper.

2. Branding: The type of paper you choose can help to reinforce your branding. For example, if you have an environmentally-conscious brand, choosing recycled or eco-friendly paper might be a good option.

3. Printing method: Different paper types are better suited to different printing methods. For example, if you are using a digital printer, standard cardstock may be suitable.

4. Cost: Consider your budget when choosing a paper type. Thicker papers are generally more expensive than thinner ones.

Best Business Card Printing Paper Options

Here are five of the best business card printing paper options.

1. Coated Card Stock

All business card paper printing options should be quality card stock. You don’t want thin paper. Card stock should be thick and robust, with a solid feel to it. Paper stock with a thickness between 80 and 110 lbs. withstands frequent handling, and holds up over time. The higher the number, the thicker and more rigid your card will be.

2. Dull Cover with Matte Finish

Matte card stock is exactly what it sounds like, and is sort of the “default” when it comes to conventional business cards. There is no gloss to the surface. The finish is smooth, and these cards work very well with traditional white. However, if you’re opting for a colored matte stock, understand that the lettering may not be as crisp and vibrant as you might expect. Neutral tones are better options if you want the crispest lettering for your business cards.

3. Glossy Card Stock with UV Coating

Glossy card stock is an ideal choice for some businesses, but not for all. This is a particularly good choice if you’ll have a full-card design, as opposed to just having your business name and contact information on the card. Graphic designers, artists, and many other businesses have found that a full card design is more beneficial than a plain old business card, though.

The glossy stock has what’s called an “aqueous” coating over the paper that creates a shiny finish. If you’re printing on both sides of the card, are using bright colors, or really want to make a statement, this is the best choice for your needs. As a note, glossy stocks also last longer than standard card stock because the coating provides additional wear capabilities.

4. Photo Card Stock

If you’re looking for a photo-quality business card, then this is the paper for you. Models, actors, real estate agents, and others choose this paper because of its high impact and quality. It’s also more versatile than either matte or glossy stock and can be used with either double or single-sided business cards.

5. Textured Stock

Textured card stock can be either matte or glossy, and provides tactility in addition to the visual interest. A pattern is pressed into the paper during creation to give business cards a specific feel. While not as frequently used as matte, glossy, or even photo card stock, textured stock can be a good option for some business cards.

As you can see, there are quite a few different options to ensure that you get the most effective business cards possible.

Get Custom Business Cards from DesignsNprint

Ready to upgrade your business cards? Check out our selection of high-quality business cards today! From matte business cards to full-color glossy cards, we've got a variety of options to choose from. Order now and make a lasting impression on your clients and colleagues.

Call 1-800-492-1218 today or request a price quote.